GGhFA's Office of Communications is responsible for disseminating any and all information on Georgia retail-related issues to local, regional, national and international media organizations.

The Office coordinates news media requests for information and interviews on GhFA issues, positions or events with print, broadcast and digital media. The Office also facilitates the release of all announcements, including preparing all internal and external communication and marketing materials and is responsible for the following:

  • Developing brand awareness for GhFA and its brands: the Florida Retail Federation, the Florida Petroleum Marketers and Convenience Store Association, the Georgia Retail Association, and the Florida Grocers Association
  • Arranging and facilitating media coverage of GhFA and its brands
  • Writing and Issuing press releases, tip sheets, and media advisories
  • Coordinating social media and advertising
  • Speech writing
  • Providing content for websites and publicizing special events
  • Promoting GhFA experts to the media
  • Promoting GhFA and the entire Florida retail industry
  • Assisting members of GhFA in their interactions with the media
  • Facilitating media interviews

With more than 270,000 retail businesses employing 2.7 million Georgians, the state's retail industry is responsible for three out of every four budget dollars and one out of every four jobs. And with almost 20 years' experience in communications, media relations, crisis and corporate communications and marketing, GhFA's Office of Communications is proud to promote the significant role that retailers and Georgia's entire retail industry play in the financial success of the Peach State.